As consumer's expectations grow and their demand for more meaningful experiences deepen, brands will need to offer more ways to deliver their unique message. For Build and Ride, the typical in-store environment wasn't enough to showcase all our different features and benefits. To help highlight the Build and Ride ecosystem, we created a fully transportable retail solution that enables consumers to immerse themselves within the brand. Equipped with touchscreen LEDs, an experience filled with interactive products and updatable messaging, we can promote engagement that informs consumers. The Build and Ride mobile shop gives visitors a unique and memorable take on retail, while also giving the brand the flexibility to travel to the best locations to provide their customers with an unparalleled experience.